TEST6 - LESSON 4 - BUSINESS PLANNING - TOEIC - BARRON 600

TEST6 - LESSON 4 - BUSINESS PLANNING - TOEIC - BARRON 600

CÁC BÀI INTERACTIVE TEST TRÊN TRANG WEB NÀY ĐƯỢC THIẾT KẾ VÀ BẢO VỆ BẢN QUYỀN BỞI LÊ ĐẠI PHONG. TẤT CẢ THÔNG TIN MUA BÁN TRAO ĐỔI LIÊN QUAN TỚI BẢN QUYỀN XIN MỜI LIÊN HỆ TYPHOON620@GMAIL.COM

WORDS IN CONTEXT

Read the following passage and write the words in the blanks below.

- address - develop - offered - strategy - avoid - evaluation - primary - strengthen - demonstrate - gathering - risks - substitute -


Every business must (1) a business plan. The business plan's (2) purpose is to improve the entrepreneur's control over the business and to help him (3) common mistakes. There is no (4) for a well-prepared business plan. It is the way to (5) the business and help it improve in all areas. The business plan documents the (6) for growing the business. Think of the business plan as a road map that describes in which direction the company is going, what its goals are, and how it is going to get there.
In developing the plan, the entrepreneur will conduct research to determine a systematic and realistic (7) of the company's chances for success in the marketplace. In creating the plan, the entrepreneur must research the company's target market and define its potential. The entrepreneur must be able to prove through research that customers in the market need the good or service that is (8) and that a sufficient number of potential customers exists to support the business.
A business plan also looks at the (9) the business faces. Chief among these is competitors. The business plan must analyze the company's competition by (10) information on competitors' market share, products, and strategies. The plan should (11) what distinguishes the entrepreneur's products or services from others already in the market. It is also common for businesses to fail because the owner fails to invest or seek sufficient capital to run the business. A good business plan should (12) this issue as well.