TEST8 - LESSON 4 - BUSINESS PLANNING - TOEIC - BARRON 600
CÁC BÀI INTERACTIVE TEST TRÊN TRANG WEB NÀY ĐƯỢC THIẾT KẾ VÀ BẢO VỆ BẢN QUYỀN BỞI LÊ ĐẠI PHONG. TẤT CẢ THÔNG TIN MUA BÁN TRAO ĐỔI LIÊN QUAN TỚI BẢN QUYỀN XIN MỜI LIÊN HỆ TYPHOON620@GMAIL.COM
READING
- Part 5 Incomplete Sentences
Choose the word that best completes the sentence.
- You cannot _____________learning how to use the new software as it will be needed in daily operations from now on.- avoid
- avoided
- avoiding
- avoidance
- - I don't want to intrude, but would you like me to ________how to use that machine?
- demonstrate
- demonstration
- demonstrative
- demonstrator
- While you are _____________your business plan, it is a good idea to keep a resource library of valuable materials.
- develop
- development
- developing
- developer
- After you turn in your business plan, you will receive a written________of your work within two weeks.
- evaluator
- evaluative
- evaluate
- evaluation
- If we think __________, we can come up with a plan that promises success.
- strategize
- strategic
- strategically
- strategist
- It is now legal to __________a generic brand drug for a prescription medicine if you have the patient's consent.
- substitute
- substituted
- substituting
- substitution
- Part 6 Text Completion
Memo
To: Stephen Saunders, President
From: Willa Richardson, Marketing Department
Re: Changes in market
In order to address the changes that are currently taking place in the market, I believe we need to modify our business plan. I _______ data for the past several months. The information clearly shows that- gather
- am gathering
- had gathered
- have been gathering
- younger and younger people are becoming interested in purchasing products such as ours. We need to develop a _________ to reach this younger age group. We need to redirect some of our resources
- strategy
- strategize
- strategic
- strategically
- toward this goal. I think if we make this a priority over the next year, we will be able to_______________________our position against our competitors. If we don't, we risk losing the market share that we already have. I would like to share the results of my research with you. It demonstrates the need to focus our energy toward this younger age group. Please let me know if we can meet this week to discuss it.
- strong
- strength
- strengthen
- strengthened
- Part 7 Reading Comprehension Questions refer to the following article.
When developing a plan for a new business, the entrepreneur quite naturally wants to eliminate all risk. While it is impossible to avoid some risk, the goal is to minimize it as much as possible. How can we do this? Thorough research and careful planning are the keys. There are two parts to good research. First, you must demonstrate that there is a need for the product or service you plan to offer. Are there enough people out there who would be willing to pay for it? Second, you must look at your competition. What do you have to offer that your competitors do not? Is your product or service of better quality in some way? Is it cheaper or more easily available? Is there a niche in the market that your competitors are not addressing? If what you have to offer is identical to what your competitors are offering, your business is not likely to be successful. These are some things to consider when evaluating how well you can measure up against the competition. Once you have evaluated a need for your product or service and determined how yours will be different from your competitors', you are ready to begin the next part of your plan financing.
QUESTION: - What is this article mostly about?
- Financing new businesses.
- How to price products.
- The need for research.
- The best marketing strategies.
- What does the author say about risk?
- We should try to reduce it.
- We must avoid it.
- We can eliminate it with careful planning.
- It is the key to success.
- According to the article, what can lead to the failure of a new business?
- Offering a cheaper product.
- Selling the exact same product as the competitors sell.
- Selling only to a niche in the market.
- Offering only services and not products.
- The word "addressing" in line 11 is closest in meaning to
- focusing on
- calling on
- giving up
- staying away from
- The word "demonstrate" in line 5 is closest in meaning to
- feel
- create
- remove
- show
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